![]() ![]() Unsurprisingly, though, Moser actually has done something new and different. Even Moser-a brand known for bucking tradition, and sometimes for flipping an aggressive bird to the rest of the watch industry-has been pulled into the trend. That’s what most of them are, aren’t they? There’s little originality when it comes to these new models, most of them featuring the same predictable angles and bracelets, with only tiny variations, seemingly put there to avoid being accused of overt plagiarism. What seemed isolated to a handful of brands-namely Audemars Piguet and Patek Philippe-has become an at times exhausting parade of brand after brand trotting out their take on Gerald Genta’s 1970s classics. Aside from offering dials in a rainbow of colors, there may be no bigger trend right now. We have been drowning in steel sports watches with integrated bracelets.
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